About the Brand
At Press Edition, every image and video mockup is conceived, crafted, and perfected by a single hand: mine.
With a background working in the film industry as an editor, I translate movement and emotion into stillness, bridging the worlds of photography and video through a uniquely artistic lens. Every prop, frame, and edit is produced with a rigorous commitment to realism, detail, and elevated simplicity reminiscent of the most distinctive fashion houses.
This isn’t mass-produced visual content. It’s a personal pursuit of quality, shaped by experience and grounded in craftsmanship, designed for brands seeking a refined, editorial edge.
- Callum Rhodes, founder